Celebrating its 25th year, India’s leading bookstore chain, Crossword Bookstores, which has pioneered the lifestyle bookstore concept in India, has evolved to emerge as a culmination of cultural and social interaction for customers as well as authors and poets.
Over the last decade, the entertainment industry has recognized the potential of books and crossed over to chronicling their experiences as well. One such event, took place on 12th February, with the launch of a behind-the-scenes book – “Aiyaary – The Journey”.
Published by Chitralekha Group, the book is curated by the Group Publisher and President Mitrajit Bhattacharya. Commenting on the book, Mitrajit Bhattacharya said, “The film Aiyaary has been shot across breathtaking locales of Kashmir, London, Cairo, New Delhi and Mumbai making it an interesting material for a book. It is already available at leading retailers including Crossword Bookstores & is an excellent narrative of what happens behind the scenes when a movie of this scale is shot. The foreword for the book has been written by Manoj Bajpayee and Sidharth Malhotra, and the book is introduced by the captain of the ship, director Neeraj Pandey himself.”
“I was dying for this book to come out, because it was supposed to come out a while back. Since the movie is also releasing on this Friday, I am very excited for the launch of the book”. quotes Sidharth Malhotra.
“I am so happy that the film is releasing around Valentine’s Day. It shows the love for the country, love for the army men, and love for the people who are not only fighting on the border but also fighting inside the country. You will also get to know how these people accomplish a mission which looks impossible”. said Manoj Bajpayee.